Crossman & Company Ranks Retail Tenant Activity: Findings in 1st Quarter Southeast US Market Report Available Online

Orlando, Fla. – Crossman & Company, one of the Southeast’s largest retail leasing, property management, and investment sales firms, has released its much anticipated 1st Quarter 2016 Southeast US Market Report Update, Ranking Retail Tenant Activity: Stop, Wait Grow!

“The first quarter report is an assessment of analytical data that reflects those retailers with bright futures, as well as those that may have to make critical adjustments to maintain their market position, grow, or even survive. We’ve evaluated public and private companies and summarized their plans and strategy heading into the remainder of 2016,” said Crossman & Company President John Crossman, CCIM, CRX.

The six-page report analyzes a wide range of retailers and their relative health and stability as indicated by announcements of store openings and closings, earnings reports, forecasts, and market activity. Groups of retailers are categorized by well-defined red, yellow, or green light designations:

Red – Retailers who have consistent losses over a number of years, filed for bankruptcy, or are trending downward. Retailers on red must evolve to suit the needs of their customers, and even “safe” categories like fast casual dining, athletic wear, and grocers need to be aware of their position in the market.

Yellow – Companies that have triggered public attention with store closures. They can reposition themselves, but are vulnerable if they misstep. It’s a cautious tale for retailers forging mergers and acquisitions to stay afloat in an increasingly complex and competitive market.

Green – Those leading the pack, and have announced major initiatives to capitalize on their momentum. Discount retailers serving price-conscious consumers continue to see strong gains as do Internet-resistant stores. Understanding the need to pair convenience and price when considering the retail mix is rewarded.

Some of the Crossman & Company report’s insightful findings:

  • Stores with relatively poor performance, locations in non-strategic markets, and those with lower demand from shoppers are getting the ax in favor of reinvesting resources in Class A locations and premium markets.
  • Pairing complementary concepts and retailers is helpful for anchors looking to mitigate rent costs and draw customers with strong brand names.
  • Some retailers are considering mergers and acquisitions in the face of disruptive healthcare reform and ecommerce forces.
  • There is no “safe bet” category; retailers must constantly evolve to stay relevant.

For a copy of the 1st Quarter 2016 Southeast US Market Report Update, Ranking Retail Tenant Activity: Stop, Wait Grow! visit


About Crossman & Company
Crossman & Company is the premier real estate firm focused on serving retail landlords exclusively throughout the Southeast – with offices in Atlanta, Boca Raton and Orlando – representing more than 340 shopping centers and 25 million square feet in Florida, Georgia, Alabama, Tennessee, South Carolina and North Carolina. The company was founded in 1990 with the goal of providing exemplary service to our clients around four core values: Maintain enthusiastically satisfied clients; Demonstrate servant leadership; Practice kindness, openness and humility; and Develop new talent. For more information, visit the company’s website at