New Residential Construction Benefiting Lake Howell Area Retailers

CASSELBERRY, Fla.  –  New residential construction in the popular Lake Howell corridor is creating a demand for retail according to Crossman & Company, one of the Southeast’s largest retail leasing, property management and investment sales firms.

Howell Branch Corners, a 14,765-square foot open air center is a good example.

“There are new multifamily and single-family communities being built near by the center at the corner of County Road 436 and Howell Branch. The visibility and traffic county will only increase for Howell Branch Corners, already shadow-anchored by Publix, TJ Maxx, Ross and Stein Mart,” said Crossman & Company Associate Rochelle DuBrule.

A residential community with 250 town homes and 458 single-family houses is slated for Howell Branch Road. A 300-unit apartment community is on the drawing board and Allegro Senior Living is also under construction near the center.

“Landlords see an opportunity in new tenants. And retailers are aware of potential new customers and clients being close to their shops and offices. The area around Lake Howell is undergoing some population increases that benefit both,” noted Crossman & Company President John Crossman.

Serving Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina, Mississippi and Virginia with offices in Orlando, Tampa, Miami, Boca Raton, Fla. and Atlanta Ga., Crossman & Company has experience in retail and office leasing, property management and investment sales of shopping centers, single-tenant, triple-net assets, as well as mixed-use and lifestyle properties.

For more information contact Rochelle DuBrule, (407) 581-6248 or at

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About Crossman & Company

Crossman & Company is the premier real estate firm focused on serving retail landlords exclusively throughout the Southeast – with offices in Atlanta, Boca Raton, Tampa, Miami and Orlando – representing more than 385 shopping centers and 28 million square feet in Alabama, Florida, Georgia, Mississippi, North and South Carolina, Tennessee, and Virginia. The company was founded in 1990 with the goal of providing exemplary service to our clients around four core values: Maintain enthusiastically satisfied clients; Demonstrate servant leadership; Practice kindness, openness and humility; and Develop new talent. For more information, visit the company’s website at